Online Marketing is defined as using the interactive technologies available via the Internet to further create a dialog with potential customers by connecting with them with good educational content about your company's products or service offerings.
W6M: Online Marketing includes using Search Engine Optimization, Pay Per Click, Banner Advertising, Facebook, YouTube, Banner Ads and more. I will get into more details with the following posts on SEO, PPC and Social Media, but I just wanted to be clear that Online Marketing is basically the umbrella for all these efforts. The following posts have high level explanations, so the average marketer can understand what they will need to know to sell online marketing to their client.
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