WeReward, a mobile incentive platform that pays cash to consumers for actions they take in the real world, launches today in front of more than 1,000 technologists, entrepreneurs and venture capitalists at the TechCrunch Disrupt conference in New York City.
W6M: Basically you earn money for visiting/making purchases at designated stores. The visits/purchases are varified using your social media accounts (Facebook, Forsquare and Twitter).
WeReward could really help advertisers measure Cost Per Purchase. I typically recommend incorporating Pay Per Click into your marketing mix because it offers the ability to measure ROI when purchases are made online. Results get a little skewed when people research info online, but then purchase offline (in the store). WeReward could really help track a promotion through a store purchase. In a related story, NY Times reports on using Foursquare to replace all those rewards cards you have in your wallet.
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