Learn more about where your visitors come from and how they interact with your site. Google Analytics is free to everyone, whether you are an advertiser, publisher, or site owner.
W6M: I recently added Google Analytics to help track visitors to my site. I am not really the HTML coding expert, but I did a quick Google search how to track traffic and I was able to find easy to follow instructions.
Once the code is added, you can track the number of visitors, what sites link to you, what keywords were used to find you site and even what city the visitors came from. You can also see how long people spent on your site and what pages they visited. With this data you can see what content people are reading and what content they are ignoring. This will be a useful tool for you to use when deciding what content to update. If anyone ever reads this blog I will make sure to pass along an update.
For your online marketing campaigns, you can also track the success of your campaign. Specifically, Pay Per Click and Banner Ad campaigns allow you to track impressions, clicks and conversions. I talked about this in an earlier post, but online conversion numbers may only be part of the story. That banner ad impression may have led to the in-store purchase, which does not get accounted for in your online conversion numbers. Any influence your online campaign ad may have had on the instroe purchase is ignored in your online conversion results.
Knowing the data and being able to understand it is important to being able to sell this offering to your client.
W6M: I recently added Google Analytics to help track visitors to my site. I am not really the HTML coding expert, but I did a quick Google search how to track traffic and I was able to find easy to follow instructions.
Once the code is added, you can track the number of visitors, what sites link to you, what keywords were used to find you site and even what city the visitors came from. You can also see how long people spent on your site and what pages they visited. With this data you can see what content people are reading and what content they are ignoring. This will be a useful tool for you to use when deciding what content to update. If anyone ever reads this blog I will make sure to pass along an update.
For your online marketing campaigns, you can also track the success of your campaign. Specifically, Pay Per Click and Banner Ad campaigns allow you to track impressions, clicks and conversions. I talked about this in an earlier post, but online conversion numbers may only be part of the story. That banner ad impression may have led to the in-store purchase, which does not get accounted for in your online conversion numbers. Any influence your online campaign ad may have had on the instroe purchase is ignored in your online conversion results.
Knowing the data and being able to understand it is important to being able to sell this offering to your client.
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