#26 I heard about the recession and decided not to participate

The Glass is Half FULL

W6M: This is a great presentation about the importance of marketing in a recession. Here are some of my takeaways.

• Times are tough right now for everyone and marketing budgets are being scaled back. Now is a great opportunity to pull away from the pack and increase your market share and decrease your ROI.
• I love the Sam Walton quote on the recession, "I've thought about it, and decided not to partcipate.
• Increasing advertising during economic expansion often yields no improvement, because your comeptitors are doing the same thing.
• Tips: Listen, Engage and Measure