Seth Godin argues the Internet has ended mass marketing and revived a human social unit from the distant past: tribes. Founded on shared ideas and values, tribes give ordinary people the power to lead and make big change. He urges us to do so.
W6M: If we convince one person with a loyal following to support you, that Center of Influence will convince his tribe to follow you.
- Mass Marketing has been replaced by targeted marketing. -nternet allows you to target silos of similar interests.
- Take a close look at changing behavior and connecting with Center’s of Influence.
- Find people who care and believe in your idea and they will spread your message.
- Tell a story > Connect a Tribe > Lead a Movement > Make a Change
No comments:
Post a Comment