#38 Five Tips to Get Your Audience’s Attention

With the average person being exposed to 5,000 branded messages every day, how do you get your audience’s attention? Here are five tips you should consider when approaching your next marketing project.

1. Be Experimental. If you continue to do the same thing, you will always get the same results. When you experiment, you can figure out what works and what doesn’t. Always try to test and learn. Check out the case study video on KeyBank’s Cavs Snuggie Night Promotion.
2. Be Your Own Champion. If you can’t get excited about your campaign, why would others? As soon as you complete a project, go online and tell your friends. Use your Email Signature, Facebook, LinkedIn, Twitter or YouTube.
3. Be Quick to React. Traditional media may take a couple weeks to print and distribute. But digital media allows you to implement a new message immediately. Using digital outdoor boards, KeyBank was able to create billboards with custom messages before and after each Cavs game during the 2010 playoffs.
4. Get Attention. Which ads grab your attention when you look through a magazine? If you put your ad in the same magazine, do you think it would catch your attention? Do you think others will stop and look at it?
5. Take Advantage of Loyal Audiences. Convince one person with a loyal following to support you and that center of influence will convince their supporters to follow you. Seth Godin has a great speech about Why Tribes will change the world.

W6M: The best way to get your audience’s attention is to try something new.