#18 Handrail Advertising

An article on Greatoutdoornetwork.com reported that Escalator Handrail Advertising achieves unprecedented 76% unprompted advertising recall. The results far out-performed competing out of home media such as billboards, street furniture or shopping centre panels.

• 76% unprompted advertising recall
• 75% unprompted brand recall
• 85% prompted advertising recall

W6M: It's been a while since my last post, finally found something interesting for me to write about. The idea of guerrilla marketing (which I define is non-traditional advertising or something that cuts through the clutter) always interests me. You could try to probably pull off messaging, or just simply use your logo. My creative director suggested customizing up/down messaging. Cav’s RISE UP or Bob Evans DOWN ON THE FARM.

#17 Photo Booth - Event Marketing

I haven't had a chance to do this yet, but if you are looking for a cool idea for your clients next big event, you may want to try to set up a photo booth for attendees. The idea is to have people take pictures in a booth (perhaps provide them props to make it interesting) and have the photos appear on TVs or projectors through out the event. This is a great way to entertain guests.

W6M: If you want to do this right, set up a landing page to drive people online the next day. People will visit your website the next day and perhaps email their friends a link to their pictures. For a little extra branding, consider adding your logo or url to all the photos.

#6 Electronic Graffiti - Laser Tag System

In its simplest form the Laser Tag system is a camera and laptop setup, tracking a green laser point across the face of a building and generating graphics based on the laser's position which then get projected back onto the building with a high power projector.

W6M: A while back I found Evan Roth's Graffiti Analysis website and loved the work. I have been trying to pitch the concept to my clients, but not having much luck. I think even using the projector to get a video on the side of a building would be cool. Let me know if anyone had any luck pitching to their clients.