#35 The Fun Theory

Volkswagen believes that the easiest way to change people's behavior for the better is by making it fun to do. They call it The Fun Theory.

W6M: Volkswagen tried something different and almost 2 Million people watched it in 6 days. Impressive. Even more impressive is the fact that they were able to change people's behavior, choosing stairs over escalators. How do you plan to change your audiences' behavior?

#22 What is Green Marketing?

About.com says Green marketing is the process of selling products and/or services based on their environmental benefits. Such a product or service may be environmentally friendly in itself or produced and/or packaged in an environmentally friendly way.

The obvious assumption of green marketing is that potential consumers will view a product or service's "greenness" as a benefit and base their buying decision accordingly. The not-so-obvious assumption of green marketing is that consumers will be willing to pay more for green products than they would for a less-green comparable alternative product - an assumption that has not been proven conclusively

W6W: Some marketers avoid "Going Green" because it's perceived to be more expensive. Short term it may be, but long term it will pay off in dividends. Some marketers are worried about people thinking they are just jumping on the bandwagon. Well, it's a good bandwagon to be on. If you are worried about a Green Backlash, you don't have to say you are 100% Green, just be honest and let them know you are taking steps to changes things where you can. Check out some of the latest Green efforts.

Let us know if you have seen any Green Marketing efforts that inspire you.