From the past to the future, Best Buy CMO Barry Judge tells the story of how Best Buy's Marketing Capability talks (and listens) to its customers.
W6M: Digital is going to play a big role, but I am all about comprehensive campaigns. Some highlights from this video include:
- Talk with your clients, not to them
- Create an experience in stores, show them what they can do with your products
- Transparency builds trust
- Encourage employees to talk about their jobs
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