Saturday, July 25, 2009

#32 Talk and listen to your customers


From the past to the future, Best Buy CMO Barry Judge tells the story of how Best Buy's Marketing Capability talks (and listens) to its customers.

W6M: Digital is going to play a big role, but I am all about comprehensive campaigns. Some highlights from this video include:

  • Talk with your clients, not to them
  • Create an experience in stores, show them what they can do with your products
  • Transparency builds trust
  • Encourage employees to talk about their jobs

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