Wednesday, August 12, 2009

#33 Kickin it Old School


Marketing Profs article Kickin it old school reports "Social media, email, search engine marketing, interactive marketing, blogs, wikis, and knols—the list goes on … to include mobile marketing, podcasting, videos." But in your rush to marketing's online future, you shouldn't abandon its offline past. Print collateral, argues Fogel, remains relevant.
  • Despite the seeming ubiquity of Internet access and usage, many people simply don't go online.
  • Some segments prefer print marketing.
  • Even though digital marketing is growing with a vengeance, print collateral can still hold its place in an integrated marketing communications mix, at least for now."

W6M: When you are putting together a marketing plan, keep in mind a comprehensive approach using both traditional and digital efforts is your best bet.

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