#33 Kickin it Old School

Marketing Profs article Kickin it old school reports "Social media, email, search engine marketing, interactive marketing, blogs, wikis, and knols—the list goes on … to include mobile marketing, podcasting, videos." But in your rush to marketing's online future, you shouldn't abandon its offline past. Print collateral, argues Fogel, remains relevant.

• Despite the seeming ubiquity of Internet access and usage, many people simply don't go online.
• Some segments prefer print marketing.
• Even though digital marketing is growing with a vengeance, print collateral can still hold its place in an integrated marketing communications mix, at least for now."

W6M: When you are putting together a marketing plan, keep in mind a comprehensive approach using both traditional and digital efforts is your best bet.

#4 My Top 5 iPhone Applications

I made a list of my Top 5 iPhone Applications. If you go on YouTube you can search for iPhone Applications and there are a ton of videos out there about other applications available, the above video takes a closer look at one of my Top 5 iPhone Applications.

• Urbanspoon - tells you what cool restaurants are available around town


• Facebook - lets you access your account on your phone. I have the Myspace application also, but I am not a big fan. Most of my friends seem to be switching over to Facebook.


• Sportacular - let's you get up to the minute scores on most major sports. This is a must have for sports fans.


• Marketing Profs - this application is a great source for marketing info. It's bascially cliff notes for marketing profesionals on popular articles, case studies and seminars.


• Shazam - Next time you are listening to the radio and want to know the name and artist that is currently playing, Shazam can tell you want the name of the song and let you download it from iTunes.

If anyone has suggestions on other cool applications, let me know.

W6M: iPhone and PDAs are becoming the norm. Marketers should attempt to take advantage of these and other new marketing mediums when they can. Do you have any clients that could benefit or take advantage of marketing on the iPhone?