#39 WeReward Allows You to Measure Cost Per Purchase

WeReward, a mobile incentive platform that pays cash to consumers for actions they take in the real world, launches today in front of more than 1,000 technologists, entrepreneurs and venture capitalists at the TechCrunch Disrupt conference in New York City.

W6M: Basically you earn money for visiting/making purchases at designated stores. The visits/purchases are varified using your social media accounts (Facebook, Forsquare and Twitter).

WeReward could really help advertisers measure Cost Per Purchase. I typically recommend incorporating Pay Per Click into your marketing mix because it offers the ability to measure ROI when purchases are made online. Results get a little skewed when people research info online, but then purchase offline (in the store). WeReward could really help track a promotion through a store purchase. In a related story, NY Times reports on using Foursquare to replace all those rewards cards you have in your wallet.

#29 Apps Get Real

Gravitytank, an innovation and growth consultancy based in Chicago, recently completed a comprehensive study on mobile apps - those bite-sized applications on smartphones that are changing how we interact with software, our phones, big brands, our health, and much more.

You knew this intuitively. But interesting to see the numbers: The more time iPhone users spend with their apps, the less time they spend watching TV, reading newspapers, using PCs and pretty much everything else.

W6M: iPhone Apps allow for a much more targeted audience. The are not only fun, but they are useful tools. Expect to see more apps in the future. Currently iPhone dominates the App arena, but expect to see Google, T-Moblie and BlackBerry catching up soon.

#24 Jailbreak your iPhone...You will love it.

The iPod Touch/iPhone hacking community responds to the newest vendor updates by creating new ways to enable third party apps almost immediately. It was only in the wake of the popularity of the iPhone that the term jailbreaking became well known in popular culture worldwide.

W6M: I heard about Jailbreaking the iPhone a while back, but never tried it out until now. It basically gives you access to tons of apps that have not been released by iTunes. If you Google "how to jailbreak iphone" and you can easily find directions on how to do it. Here are a few things that I quickly discovered. You can:

• Pick new themes that change up your icons
• Turn your camera into a video camera
• Change your background to more than just a wallpaper
• Have backgrounds on your text messages.
• Download Apps not found on the Apple App Store.

Let us know if you find any cool jailbreak apps that you recommend.

#23 Everyone is Bumping

The new iPhone app, called "Bump," transfers data from one iPhone to another simply by bumping each other. While one person holds an iPhone, he "bumps" hands with another user holding her iPhone. Then detailed contact information or just select data, such as a phone number, is shared.

W6M: Sign up for this, then tell your friends. This App is going to be huge. I love checking out new Apps and will share cool ones when I come across them. If you have any cool Apps that we should know about, let me know.

#4 My Top 5 iPhone Applications

I made a list of my Top 5 iPhone Applications. If you go on YouTube you can search for iPhone Applications and there are a ton of videos out there about other applications available, the above video takes a closer look at one of my Top 5 iPhone Applications.

• Urbanspoon - tells you what cool restaurants are available around town


• Facebook - lets you access your account on your phone. I have the Myspace application also, but I am not a big fan. Most of my friends seem to be switching over to Facebook.


• Sportacular - let's you get up to the minute scores on most major sports. This is a must have for sports fans.


• Marketing Profs - this application is a great source for marketing info. It's bascially cliff notes for marketing profesionals on popular articles, case studies and seminars.


• Shazam - Next time you are listening to the radio and want to know the name and artist that is currently playing, Shazam can tell you want the name of the song and let you download it from iTunes.

If anyone has suggestions on other cool applications, let me know.

W6M: iPhone and PDAs are becoming the norm. Marketers should attempt to take advantage of these and other new marketing mediums when they can. Do you have any clients that could benefit or take advantage of marketing on the iPhone?

#3 iPhone 3G Proves To Be Worth It - See if you qualify for an AT&T Discount

Obviously I am a little behind the curve on this one, but I finally broke down and got the iPhone and love it. Since purchasing the phone in July, I have tried to convince all my friends to get one.

The phone itself is decent, sometimes I lose a call here and there, but you will have that. The real draw though is everything else the phone offers.

• My work email and Gmail all feed into one easy to use location. I can't figure out how to get Hotmail to sync up though. I am guessing Apple doesn't want to play nice. I tried to forward my Hotmail to my Gmail account, but looks like Microsoft doesn't want to play nice either.
• The iPhone allows you access to tons of great applications. You can search what the top free and paid apps are. Usually the paid apps have similar versions that are available for free.
• GPS is a little tricky to use while you are driving, but works pretty well.
• Camera takes decent pictures, but no video on the 3G.
• Youtube works great, but iPhone does not support flash so some websites are hard to access.
• Contacts, Favorites and Recent calls are easy to access.

Also, AT&T offers cell phone discounts to companies and schools. Looks like my company does not get one, but yours might. I typed in my college email address and it worked. As long as your account is active, you might be eligible for a discount.

https://www.wireless.att.com/business/enrollment/

W6M: Your clients are always looking to test out the next best thing. If you aren't up to date on the latest technologies, your clients may look elsewhere. Try to be on top of the latest and greatest. You may miss out if you don't.