#39 WeReward Allows You to Measure Cost Per Purchase

WeReward, a mobile incentive platform that pays cash to consumers for actions they take in the real world, launches today in front of more than 1,000 technologists, entrepreneurs and venture capitalists at the TechCrunch Disrupt conference in New York City.

W6M: Basically you earn money for visiting/making purchases at designated stores. The visits/purchases are varified using your social media accounts (Facebook, Forsquare and Twitter).

WeReward could really help advertisers measure Cost Per Purchase. I typically recommend incorporating Pay Per Click into your marketing mix because it offers the ability to measure ROI when purchases are made online. Results get a little skewed when people research info online, but then purchase offline (in the store). WeReward could really help track a promotion through a store purchase. In a related story, NY Times reports on using Foursquare to replace all those rewards cards you have in your wallet.

#36 Google QR Codes

According the NY Times, in the coming weeks, Google plans to send out 100,000 of these stickers, each with their own QR code, to a new demographic of businesses Google is calling “Favorite Places”. These favorites are based on search results from users interacting with local business listings on Google Maps.

W6M: I knew that QR Codes had been around in Asia for years. I am really excited to see what happens when they hit the U.S.

#35 The Fun Theory

Volkswagen believes that the easiest way to change people's behavior for the better is by making it fun to do. They call it The Fun Theory.

W6M: Volkswagen tried something different and almost 2 Million people watched it in 6 days. Impressive. Even more impressive is the fact that they were able to change people's behavior, choosing stairs over escalators. How do you plan to change your audiences' behavior?

#32 Talk and listen to your customers

From the past to the future, Best Buy CMO Barry Judge tells the story of how Best Buy's Marketing Capability talks (and listens) to its customers.

W6M: Digital is going to play a big role, but I am all about comprehensive campaigns. Some highlights from this video include:

• Talk with your clients, not to them
• Create an experience in stores, show them what they can do with your products
• Transparency builds trust
• Encourage employees to talk about their jobs

#28 The Decline of Traditional Advertising...What does that mean?

Forrester Research released its five year forecast that estimates interactive marketing spending from 2009 – 2014. Forrester predicts that interactive marketing in the US will near $55 billion and represent 21% of all marketing spend by 2014 and will include search marketing, display advertising, email marketing, social media, and mobile marketing.

W6M: A co-worker just passed along this article on how traditional advertising is on the decline. If you read it closely, this article applies to agencies that don't adapt. Lucky for us, we adapt well.

My job isn't traditional advertising. My job is to create solutions to business problems for my clients. In my experience, the best solutions are typically an integrated approach of the mediums that best reach my targeted audience. You tell me what your objective is. I recommend the best approach.